Rise Up: Role Models

We have a new Get Local ATL series featuring the Atlanta Falcons players and their charitable work in the community. Beginning October 24, the 12 episode series, Rise Up: Role Models, will air exclusively on Comcast on Falcons TV On Demand. For six weeks, a new episode will be made available every Monday and Thursday that profiles a different player’s work in the community.  Each featured player has chosen a charity with a specific cause they find important and wish to donate their time and resources to. Encouraging the Atlanta community to watch and make a difference, Comcast will be giving an On Demand Viewership Award with a $5,000 donation to the player’s charity that receives the most unique views during its first 30 days of airing. In each episode, viewers will learn how to get involved with the organization profiled and how to donate.

We’re excited to offer XFINITY subscribers new Falcons content that will allow fans to gain a greater perspective of their favorite players’ personality, while also showing the tremendous amount of generosity and heart that drives the entire Falcons organization.   Rise Up: Role Models will not only showcase Falcons players, but also the worthwhile causes that team members have dedicated themselves to throughout the nation. This is your chance to meet these players off the field where they show up in a major way for our community.

Full Episode List
Dunta Robinson, Dunta Robinson Foundation / youth football program
Mike Peterson, Mike Peterson Foundation / Top Dog Reading program
Christopher Owens, Shepherd Center / Hometown Huddle
Snelling, Epilepsy Foundation Georgia Chapter
Curtis Lofton, Children’s Healthcare of Atlanta / Rally Foundation
Ovie Mughelli, Ovie Mughelli Foundation / green initiatives
Lawrence Sidbury, Grady High School / after school math tutoring program
Joe Zelenka, Ronald McDonald House
Tony Gonzalez, Tony Gonzalez Foundation / Shadow Buddies Foundation
Michael Palmer and Stephen Nicholas, Make-A-Wish Foundation
Will Svitek, Military appreciation
Falcons Rookie Club, Feed the Children